FakeAway To Fight Fake News!
Fake news is a type of yellow journalism or propaganda that consists of deliberate misinformation or hoaxes spread via traditional print and broadcast news media or online social media. Fake news is written and published with the intent to mislead in order to damage an agency, entity, or person, and/or gain financially or politically, often with sensationalist, exaggerated, or patently false headlines that grab attention (Wikipedia).
It is easier to spread fake news on social and online sources where everything is more ‘liquid’ and less controllable. These sources are increasingly the ‘space’ where news is read: 70% of 18 – 24 years old, read news from online sources (‘Digital News Report 2017’ Reuters Institute).
Preventing and cutting down the online fake news has therefore become of fundamental relevance to individuals and democracies.
B2Lab is excited to announce its tests of FakeAway to address this problem. A Blockchain/Smart Contract Based Application to counteract globally the fake news phenomenon in a disruptive yet simple way.
FakeAway is based on the concept of “SELF-CERTIFIED NEWS”; the author/writer creates the secure and tamper proof Identity on Blockchain, certifies the exact and full text and, finally, certifies the exact date of publication. Certified news can be verified at any time from the final reader by using FakeAway allowing to submit an alert in case of negative review for the purpose of wiping away the fake news and also to realize a powerful means of dissuading the their disclosure!
The writer (Identity – KYN Know Your ‘Newsman’ by FakeAway) edits the article, adds the FA icon and the ‘News Name‘, publishes its article as usual AND uses FakeAway to notarize on Blockchain too.
The reader (Social Media, Digital Newspaper, Blog etc.) checks if the article is marked FA.
If NOT marked FA, the news is definitely classified as not ‘FakeAway Certified’.
If marked FA, the news is certified. Now the reader can simply trust the FA icon and community’s filtering action or go further in details. For details, the reader clicks on the ‘News Name‘ and verifies, automatically but directly on the Blockchain, whether the news exists and if the article is the compliant with the online news (‘FakeAway Certificated’). The reader/fake news hunter (!) can submit infringements.
FakeAway is designed to download the application from the store, to be used on all types of devices and to provide a catchy and user friendly interface, to both the writer and the reader.
The dissuasive and reputable effects from the online viral behaviors will be disruptive.
With FakeAway, B2Lab is introducing a simple and secure application in the Online/Social Media Communication Industry using, such as Bloki, all the pros of Blockchain (tamper proof, timestamp, disintermediation, traceability, smart contract) to easily counteract the phenomenon of fake news.
B2Lab is assessing the FakeAway ICO.
For FakeAway infos and roadmap, submit your data and we contact you asap.